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ATX Let The Good Times Roll
Dated: May 18 2017
Christine Celis, daughter of Pierre Celis is restoring her fathers legacy in Austin Texas. Pierre Celis revived the Belgian Wit beer in Hoegaarden Belgium in 1966. In 1992, at age 67, Pierre founded Celis Brewery in Austin on Highway 290 (it closed in 2000). Celis White and Grand Cru won many GABF medals together.
Austin, Texas is about to witness the rebirth of its first craft brewery with the resurrection of Celis Brewery, which was originally founded by Belgian brewer Pierre Celis in 1992. Christine Celis,Pierre’s daughter and partner in the original Celis Brewery, is restoring the family legacy with a new 22,000 square foot brewery in northwest Austin that is expected to start production in early Spring 2017.
The original Celis Brewery, which was located on Highway 290, became enormously popular introducing Texans to Belgian witbier, a refreshing style for the Texas heat. The brewery and “Celis”brand was later sold to Miller Brewing Company. In 2001, the brewery closed its doors, while the brand lived on under new ownership.
Now, the brand has found its way home with Ms. Celis having reacquired the “Celis” trademark from the then-current domestic and international rights owners, Total Beverage Solution (TBS) and Craftbev International Amalgamated., Inc.
“TBS is pleased to be able to help reunite the family with the brand,” says President and CEO of TBS, Dave Pardus.
Sushil Tyagi, President of Craftbev, who had originally acquired the Celis brand from Michigan Brewing Company and had retained international rights until now says, “We worked for years for this day to come when Celis is restored to its hometown and we look forward to helping further expand Celis beers around the world.”
“Rebuilding the Celis Brewery has been a labor of love that has taken me many years to accomplish,” says Ms. Celis. “We have a new location and new state-of-the-art brewing equipment, but will brew the same great Celis beers like the famous Celis Wit and Celis Grand Cru, to name a few. This new brewery has the capacity to brew more than 50,000 barrels per year, including Pierre Celis’ recipes from both the original Celis Brewery and his earlier days in Belgium. It’s an honor to carry on my family’s brewing legacy with my father’s original 1965 recipes using the proprietary yeast from Belgium.”
Celis Brewery will not only brew the original Belgian recipes, but it will do so with members of the brewing team from the original Celis Brewery. Led by Christine Celis, the team will include the master brewer and the Belgian brew engineer who designed the new brewery. Daytona Camps, daughter of Ms. Celis, will also join the brewing team.
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